What We Do – Picturehouse

GREENLIGHT
ANALYSIS

We evaluate projects at the earliest stage to determine their commercial and cultural potential. By combining audience insights, competitive landscape analysis, and talent assessment, we help identify which films are best positioned to succeed in an evolving marketplace.

Ensuring that every greenlight decision is grounded in both creative ambition and market reality.

FORECAST & BUDGETING

Our forecasting and budgeting process aligns financial discipline with strategic opportunity. We model revenue scenarios across theatrical, streaming, and ancillary windows, while advising on cost structures that maximize return without compromising the film’s vision.

Enabling partners to move forward with clarity, confidence, and financial precision.

RELEASE
STRATEGY

Each release is designed as a carefully timed and thoughtfully positioned moment. Whether platforming a film to build word-of-mouth or scaling to meet demand, we craft strategies that allow titles to expand beyond core audiences and break into the cultural mainstream.

Guiding every decision with precision and flexibility.

DISTRIBUTION

Our distribution expertise spans theatrical, digital, and streaming ensuring films reach the right audiences at the right time. We leverage strong exhibitor relationships, platform partnerships, and data-driven targeting to optimize reach and revenue.

Managing distribution as a dynamic, evolving process from initial launch to long-tail exploitation.

CREATIVE & MARKETING

We craft marketing campaigns that connect emotionally and culturally, turning films into must-see events. From positioning and key art to trailers, partnerships, publicity , media and digital strategy, every element is designed to resonate with target audiences. By combining elevated creative with targeted audience strategy, we position films to capture critical attention while engaging broader audiences.

Producing marketing that travels seamlessly from arthouse circles into the mainstream, engaging broader audiences.

AWARDS

We develop awards strategies that elevate films within the industry and among audiences. Through targeted screenings, guild engagement, and carefully timed campaigns, we position projects for recognition across key awards bodies.

Enhancing prestige and extending a film’s lifecycle and commercial potential.

Our collaborative approach and creative excellence in materials and marketing produce highly targeted campaigns that drive interest and generate fans.

We build each campaign from scratch, targeting audiences culturally and demographically. Optimizing execution to eliminate waste and maximize outcomes.

Univision’s Despierta America, the #1 Spanish-language morning show, propelled the FATIMA trailer to over 13-million viewers.

BIG NIGHT broke out of the indie world and into the mainstream when Stanley Tucci talked cooking with Charlie Rose.

In lieu of an after-party at CHI-RAQ’s premiere, people took to the streets led by Spike Lee to demonstrate against gun violence.

FATIMA launched an industry trend with it’s pop-up drive-in screenings tour, virtual press junket and digital toolkit.